Ed Love

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Ed Love is a Full Professor of Marketing and Department Chair at Western Washington University, where he has taught since 2008. He has his Ph.D. in Marketing from the Foster School of Business at the University of Washington. His research publications examine marketplace morality, preference formation, ethical standards of judgment, decision theory, marketing strategy, choice modeling, and innovation. He has won multiple awards as an instructor of marketing at the undergraduate and graduate level. His courses include Marketing Management and Strategy, Marketing Analytics, Innovation/New Product Marketing, Marketing Research, and Consumer Behavior.

In addition to his academic experience, he has over ten years of professional experience in new product development, entrepreneurship, business development, consulting, financial modeling, and project management with firms such as Microsoft, Deloitte & Touche, and Intel. He holds an MBA in Finance and Management Information Systems from the University of Arizona (Beta Gamma Sigma) and a Bachelor’s Degree in History from The Evergreen State College. He is a Returned Volunteer in the United States Peace Corps.

Specialties: Marketing strategy; marketing analytics; segmentation; positioning; new product marketing; consumer preference modeling, including conjoint modeling; statistical modeling; advanced survey techniques; consumer psychology; consumer ethics; marketing research; qualitative research methods; data mining; innovation; behavioral decision theory; project management; teaching; leadership; and training

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